REFINERY29 X DOVE
In a world built on toxic beauty standards, Refinery29 and Dove set out to empower the current generation — and the next — with positive body confidence, healthy self-esteem and radical self-love, so that they feel beautiful in their own skin. This program came to life with bespoke editorial features capturing mother-daughter duos in intimate conversations on self-esteem, including voyeuristic audio soundbites of their dialogue, and with an original card game featuring prompts to help mothers and daughters initiate and ease into the conversations.
Role: Creative Direction
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